CARL Group is a youth-led private company that was established and registered in Kigali, Rwanda, in 2014. It was founded when four young entrepreneurs identified that adding value to orange-fleshed sweet potatoes might help to encourage the consumption of the highly nutritious crop. With eight employees, the company currently produces and sells bread and biscuits made from orange-fleshed sweet potatoes. These products are very rich in beta-carotene, which is the major source of Vitamin A, and thereby help to address the high levels of Vitamin A deficiency among young children and pregnant/lactating women in Rwanda.
CARL Group sources its raw materials from individual farmers and cooperatives, and also partners with various institutions for capacity strengthening and research purposes. CARL products are sold in supermarkets and grocery stores in Kigali, primarily to low- and middle-income urban consumers who understand the value of nutritious foods. Moving forward, the company plans to open stores in other parts of the country and reach more consumers nationwide.
Company Website: www.carlgroup.org
CARL Group: Reducing Vitamin A Deficiency in Rwanda 